The most complete Guide to choose and buy toys, incorporates technological resources that bring it closer to the consumer

The Technological Institute of Children and Leisure Products (AIJU), has presented the 24th edition of the AIJU 3.0 Guide, corresponding to the period 2014 / 14. As a novelty, it has differential contents, since the incorporation of the new international trends in child development psychopedagogy; and have highlighted the important role of emotions in children.

The Guide is the only one in Spain that is based on studies with children and families, and follow strict quality parameters, before recommending them. It is also the only one that is endorsed by consumer institutions, and that is based on quality criteria.

This document only recommends products that exceed a series of psychopedagogical studies and suitability for use, in which tests with users have been included

We have to tell you that the AIJU Guide, comes with many guarantees, because AIJU is a non-profit entity, so the advice and recommendations are not driven by advertising or commercial objectives. Besides what better than experts in games and childhood, to recommend products that have been tested by collaborators who still know more about games and toys (children).

The objective of the AIJU Guide is to provide consumers with detailed and useful information about quality games and toys that are appropriate to the recreational and psycho-pedagogical needs of their recipients, as well as a series of recommendations on prevention, emotional intelligence and importance to foster confidence, autonomy, initiative, etc. in children through play.

It is an interactive and close to the consumer guide thanks to all the technological resources that it incorporates and that make their content more complete and interesting and of special interest to blind people or people with high visual impairment.

This new edition emphasizes the cross-platform technological approach of the last two years, with the incorporation of a new application available for all devices, which increases interactivity with users, and allows easy access to external multimedia content. This resource for advice on toys is unique in the European market.

A very technological guide

In addition to the application mentioned, we find another one called “Find your perfect toy”, so we will always have at hand the possibility of find the ideal product to give, taking into account children's tastes and needs. As I commented briefly above, the Guide has incorporated spoken texts for children with disabilities, and children who cannot read, this is possible through a free application called JOC - AR (from AIJU).

On the smartphone, children can enjoy surprises, games, videos, and 3D images (always keep in mind the recommendations in this regard).

On the other hand, consumers can participate in an opinion survey on childhood, toys and childcare, as well as in raffles, using the Social Networks, and the Guide's own website. To end this tour through the technological possibilities of the guide, the Qr codes are associated with each product, and give a lot of information about the toys.

A Necessary Guide, which motivates responsible consumption

It is not easy to choose toys for children ... thousands of products with different prices, which are sold in a number of very large establishments; and on the other hand there are the tastes (changing due to the development) of the children, and the need for the game to be safe. There are many factors that we have in mind, and not rarely buy toys that are unusable, and even that do not interest. This Guide helps you.

The responsible consumption of toys is a subject in which we are training, but the electronic version of the document has yet to be done, they have thought about making a series of recommendations.

Above all (and at the same time taking everything into account), the Guide has a basic claim: the game is necessary for children, that is why they defend their need to develop it, and show the benefits inherent in this activity linked to child development since ... always.

If you are interested, here is all the information about the AIJU 3.0 Guide (2014/15), in which a children's version has been included, because since they are children who participate in the controls, they also have the capacity to review, and decide What toys are they going to want? You will find interesting sections, among which I was struck, a tab to create our own Guide, marking the articles that interest us most.