These days have been different platforms that have shown their concern for the child audience and it is not for less.
Today the children's platform of the audiovisual giant YouTube has been presented in Madrid, it is called YouTube Kids and brings fun times for children and tranquility for their parents.
Something similar but different too, to what Last week Netflix showed us in terms of children's content.
It is not about letting them see what they want and how they want, it is about knowing what they see and focusing the contents at their age, it is not so complicated with tools like these.
Our children do not know what zapping is Like us, they want to see audiovisual content but not "Those who cast the TV", they want to select what they see and when they want to see it.
Television consumption as we have known it until now is suffering, it is known that for example 4 out of 5 children do something else while watching television, as happens to a lot of adults too, However, the focus is one hundred percent if they are watching audiovisual content on Mom's mobile or home tablet.
A few days ago we knew the complaint of a mother because her son had appeared sexual publications without prior warning on the Snapchat network. Obviously it cannot be extrapolated, but to avoid this type of risk, there are environments in which children can find the content they like the most in a safe way.
YouTubeKids
After Britain, Spain is the second European country in which this new app is launched, especially aimed at children between 2 and 8 years old.
It is preceded by the enormous work and development of YouTube and now focuses on children's content for both entertainment and education, with a very simple and manageable interface, specially designed to be intuitive enough to be used by the little ones and with developed content keeping in mind the average Spanish family.
It has already been launched in 10 countries and has already had 10 million downloads of the app worldwide. The forecasts for Spain are optimistic according to the company.
It is a free app (both for IOS and Android) as well as its “older sister” YouTube, so that advertising is still the source of income although in this sense they will also be very careful with the selection of suitable ads for this age group, for example, They have assured us that there will be no announcements of food or drinks for children.
Parental control of what we want or allow our son or daughter to see on the tablet or mobile, is undoubtedly its main attraction. Within which All contents are adapted for the public from 2 to 8 years old, In addition, parents can narrow down that type of content, they can select “preschool” or “school” to create the YouTube Kids user profile at home.
Another point in favor is the maximum usage time. YouTube Kids has a kind of timer that we can activate to limit the time children in the house spend in front of the screen.
When that time is consumed, the application has to rest and its users should look for other entertainment in the pool, in games, in books, in their imagination, ...
Exclusive content such as the one that comes from the hand of Pocoyo that will premiere its next season, in October, on YouTube Kids and always appealing the possibilities of looking for videos to learn, to understand, to know in an environment in which curiosity does not It becomes aggressive for the child.
Netflix Kids
Only a few days ago We also knew firsthand the commitment to children's content that Netflix has come to offer Spanish users, Netflix Kids.
In this case the platform is paid by the user, which implies as a counterpart that there is no advertising but it is also true that as long as we do not go on vacation to China, We can take our access to the platform on any of the devices we have at home to any part of the country or to any country in which we want to spend the holidays.
The interface is also very simple and allows a more individualized approach for each family member Because we don't all like the same things, nor are we prepared to see or enjoy the same audiovisual products.
Also exclusive content such as the adventures of the Popples, animation series and movies are Netflix Kids' offer for children also in a safe environment that we have previously limited ourselves as parents.
There is life off screen
Yes, it is clear that there are more options outside the screen of the mobile and tablet and in fact the summer is the most appropriate time to explore many of them.
Endless baths, walks, games and moments when boredom also arouses curiosity find their place in summer vacations and are more than recommended, we all agree on that.
But ... you can imagine in that little bit of summer nap in which you mimetizás with the sofa and the little one you leave the tablet just a little while to see his favorite drawings before going to the pool ... do not you stay much quieter after If you know these two proposals, aren't you going to sleep a little better that nap with the sound of the background drawings but with the assurance that no one is going to have an unpleasant fright? Well that is also important ... don't you think?
Photos | netflix.com/en | play.google.com
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