The American firm Mattel has made public, through its #MoreRoleModels campaign, that the classic Barbie doll will now have three new additions on the occasion of International Women's Day. So, he wanted pay tribute to those women who are a benchmark in history.
Is about Frida Khalo, a Mexican painter known worldwide for fighting for women's rights, Amelia Eahart, the first female aviator who crossed the Atlantic Ocean and Katherine Johnson, physicist, space scientist and mathematician at NASA, known for calculating the trajectory for the Mercury Project and the Apollo 11 flight to the Moon in 1969.
Frida Khalo 
Amelia Eahart 
Katherine Johnson To commemorate International Women's Day on March 8, Mattel commissioned a survey of 8,000 mothers with daughters aged 10 years or less, and discovered that the 86% of them were worried about the type of models to which their daughters were exposed For that reason, he decided to continue looking for women who inspired current girls.
These three new dolls are included in the Sheroes collection (from Barbie (launched in 2015) and will go on sale on April 20 and will be accompanied by educational material about each of these women. The name of this line comes from the mix between the English words "she" and "heroes", or "she" and "heroine" in Spanish.
In addition, the collection includes another 14 new dolls that remind women that have been a milestone in their different disciplines as the golfer Lorena Ochoa (winner of 27 Ladies Professional Golf Association tournaments), Patty jenkins (director of the movie Wonder Woman) or, representing Spain, the designer Vicky Martin Berrocal.
The bell #MoreRoleModels It aims to improve the female role in our society and thus inspire more girls, as Barbie communicates through social networks:
"In honor of International Women's Day we are committed to enlightening the empowerment of female roles of the present and the past in an effort to inspire more girls."
The 17 Barbie Sheroes collection dolls
Complete list of women who will compose the collection:
Vicky Martín Berrocal (Spain), fashion designer and television presenter.
Xiaotong Guan (China), actress and philanthropist.
Bindi Irwin (Australia), environmentalist.
Sara Gama (Italy), soccer player.
Chloe kim (USA), snowboarding champion.
Martyna Wojciecowska (Poland), journalist.
Nicola Adams OBE (United Kingdom), boxing champion.
Yuan Yuan Tan (China), first dancer and principal dancer in the San Francisco Ballet.
Patty jenkins (USA), filmmaker.
Hélène Darroze (France), chef.
Hui Ruoqi (China) volleyball champion.
Leyla Piedayesh (Germany), designer and businesswoman.
Çağla Kubat (Turkey), windsurfing champion.
Lorena Ochoa (Mexico), professional golfer.
And the new three additions:
Frida Khalo, Mexican painter.
Amelia Eahart, the first female aviator who crossed the Atlantic Ocean.
Katherine Johnson, physics, space scientist and mathematics at NASA.
Who will be the next women to join this collection?
