The next June 5 will take place on Children's Advertising and Communication Festival, El Chupete 2007. This event is organized to reward advertising work for children and is also used as a meeting point for professionals to address the different problems that arise in the development of spots and everything around them.
This is the third edition of this festival where professionals in the sector will try to address a worrying topic today, food and sports in children. This is a matter of which they should talk long and hard, since as we can see in the post, Negative food advertising in children's hours, where we show the complaint of the OCU showing that most of the ads aimed at children refer notably to sweets, snacks, soft drinks and all those foods that are not part of a healthy and balanced diet, it seems that they have trouble getting on the right track. Hopefully this advertising festival can provide the necessary keys to rethink the ads that are made, we must not forget that although it is a business, publicists are also participants transmitting information to children that become wishes in the smallest and These should be totally healthy and healthy, avoiding everything that promotes overweight and obesity or sedentary lifestyle.
