Returning to the contradictions between messages and good habits, children's cereal ads occupy much of the advertising in children's hours "selling" as a healthy food for breakfast when most of those we find in the supermarket are not.
In their packaging we can find gifts and games that attract the attention of children when the important thing is to pay attention to their nutritional contents.
We have already talked about an analysis carried out by Consumer and another carried out by Facua, which now adds a comparison made by the OCU (Organization of Consumers and Users), all with the same result: cereals contain too much sugar.
They have analyzed 10 international products of the Kellogg's and Nestlé brands plus 11 products of well-known brands in the Spanish market such as Pascual, Weetabix and nine white or distribution brands.
All exceed the recommended sugar levels. When the cap is 12.5%, the majority goes over 30%. Amen of aggregates such as honey and chocolate.
The brands that contain the most sugar are: the Smacks, the Frosties, the Chocos and the Choco Krispies Coco Rocks from Kellogg's and the Chocapic, the Cheerios, the Estrellitas and the Nesquik from Nestlé.
The other brands analyzed were: Little Man Choco Moons and Bellona choco Rice de Lidl; Weetabix Weetos chocolate; The English Court Maxi Kids; Puffed rice and corn balls from Carrefour; Eroski's Choco Bills and Bagies; Chops Choc and Choky Choc de Dia.
If cereals are recommended for breakfast it is, in addition to carbohydrates, it is precisely because of its fiber content. However, they have also found that their content is scarce, especially in the Kellogg's Rice Krispies, Kellogg's Frosties and Pascual Ñampa Zampa.
After this, we will have to pay more attention to the cereals we choose for our children's breakfast.
