Although it may be thought that this campaign also seeks to promote the brand, the main intention of “The madness of being parents” of Hero Baby is touching the sensitive fiber of all those who have just become parents, those who expect a child and those who plan to raise the family.
They do not lack reason, because many people think that with 'the one that is falling' the decision to be parents is crazy, but it is that there is nothing that gives so much meaning to our life, and that is a good reason to go through the most lasting life experience in time that is known. As doula Nuria Otero said, sometimes children see themselves as an economic and even logistical burden, but how can we resist discovering true love, and feeling it with such intensity? Even when from the perspective of the passage of time you think that when your children grow up the problems will be greater, it is worthwhile to accompany in their development these wonderful little people, don't you think?
As I told you this is the new Hero Baby campaign, and together with the launch of the video you just saw, a promotion has been launched on its Facebook fanpage, based on mini-games under the title “Crazy Daddy Academy” with which to be able to obtain lots of infant feeding and that will last from February 12 to March 7, 2014.
In the final phase of the campaign, different actions will be launched as a tribute to the mothers, and reward to the parents who have finally opted for this 'madness'. After all, who cares to miss the beer with friends or coffee in the afternoon when what awaits us with children is much more fun and interesting?
This is the microsite that serves as a meeting point, and this is the profile in Social Networks that will articulate the different proposals.
