According to a report published in Kids screen and that we have seen referenced on Netflix Spain in the United States, children value television channels that are accessible by Internet, such as Netflix, YouTube and Hulu, more than the rest of children's channels. As you can see in the graph the most valued is Youtube With more than 90% acceptance and although it is a statistic for the United States, I do not rule out that something similar may be happening in Spain. Second is Netflix, with values higher than 90%, which as we have said in Spain still cannot be hired, without resorting to a VPN and surpasses other children's channels such as Nickelodeon, Disney Channel or cartoon Network.
The goal of television channels is to serve as entertainment and a source of learning for children. In that sense, both Netflix and YouTube offer content without ads and, in the case of YouTube, children can use it from a lot of mobile touch devices. Children look for other types of content, not just for entertainment, and they like to look for videos Minecraft, Of how beat games, from school or math and also from music.
The key is how to resist a very fragmented market demand who wants content 24 hours a day anywhere on the planet. The Netflix option seems appropriate because it is very well valued by customers and is that it offers, thanks to agreements with other producers, films and series of all ages, with an easy service that can easily handle both older and small. And besides these distributors have monthly flat rate which ensures that there is no need to download or copy from a disc to television and also you can see how many times you want.
Children are a very demanding audience and the goal is to learn with them. The challenge is to ensure that content providers and distributors in Spain are encouraged to break the limited existing offer. I am convinced that new distribution mechanisms would be welcome in Spain and would help reduce downloads because, let's not forget, every time a child decides that he wants to see something and you have to look for it on the Internet is a roll, especially if there are services that, Like Netflix, they allow parents to simultaneously view content on one device, and the children can view different content on a tablet next to us in the living room.
