Create memories with our children: the emotional Christmas announcement that will make us reflect on the transience of time

The French mobile phone company Bouygues Telecom has issued a Christmas advertising campaign that is touching the hearts of everyone, especially those of us who are parents. The ad, one of the most emotional that you've probably seen in a long time, reminds us of the transience of time and the importance of living it intensely, creating memories with our children.

Christmas is Dates full of nostalgia that invite us to reflect. The companies know it, so they take advantage of the moment to launch great campaigns that catch us for their sensitivity and their message, like that of Ikea, which we saw a few days ago, or that of Famosa, last year.

The announcement begins by showing us a Christmas scene starring a baby and his father, who to the sound of music dances for his son in a fun way. The melody accompanies us in a chronological journey through the relationship of this father and his son, where we can observe, from moments of complicity typical of childhood, to others typical of adolescence.

In the last scene we see that father and son are no longer together. Time has passed and the son has formed his own family, but at Christmas he remembers his father with an emotional phone call. This call makes us realize the importance of "creating memories" with our children, who will accompany us both for the rest of our lives and always they will be the best of gifts.

Your children will stop being little one day

Surely we have all heard that "take advantage of everything you can, that children grow very fast". This is so, despite the fact that at the beginning, the upbringing can be so exhausting that it seems that the days never end.

In Babies and more "When did you grow up so much, baby?"

But before we want to realize, our children will have grown up and they will stop wanting to play with us, to shake hands when we walk down the street, to dance together, to sing their favorite songs in full lungs ... and even to spend time with us. They will have grown up and, logically, they will want to live their own life.

It is usual that the maelstrom of the day to day makes us feel guilty for not spending enough time with our children, without realizing that, most likely, the most beautiful memories they keep from their childhood are the simplest. In Babies and more Small family traditions: create routines that your children will remember all their lives

So that, let's take the time to create indelible memories during his childhood: funny routines, secret languages, shared anecdotes, original dances, invented stories ... In short, complicit moments that time is not able to erase. To do this, remember the importance of dedicating quality time and "disconnecting" from everything else to "connect" emotionally with them.

Video: Wong Kar-wai on "The Grandmaster" and the Essence of Kung Fu: VICE Podcast 014 (April 2024).